State Farm's Tribute to 9/11.

State Farm commemorated the 10th anniversary of  the 9/11 attacks in New York with this tribute.  State Farm partnered with award-winning director Spike Lee and used a song originally sung by rapper Jay-Z and singer Alicia Keys titled "Empire State of Mind" .  Nearly 150 school children (ages 8-11) from the New York City area visited four firehouses and thanked the firefighters during the commercial.

If you have the time watch the behind-the-scenes video on the shooting of this commercial with commentary by director Spike Lee.  Behind the Scenes: Empire State of Mind.