Definitions {Part II} Playbook & Game Plan

We often refer in our writings to the playbook and the game plan. Here is our current definition of both.

The Playbook: The playbook is situational and probabilistic analysis based on historical market results. We use our studies of money flows along with the disciplines of fundamental and valuation analysis to see how markets have responded to similar historical events that we might currently be facing. The playbook will give us different market scenarios to current market activity. From the playbook we formulate a game plan.

Game plan: A game plan is tactical and strategic allocation of our clients assets based on what the playbook tells us has historically occurred. It is further refined to the specific risk/reward parameters of our various client groups. In some cases portions of the game plan can be implemented across the board in all client accounts or in a specific investment category. At other times portions of the game plan can be specifically implemented in individual client accounts where events or certain client events may warrant such action.